Goals and Kpi's

Let’s start with your pains and challenges. What are you trying to achieve? What numbers do you want to see.

For most businesses, they want to increase leads, pipeline, and revenue. But if you have quantitative or activity metrics you want to hit, then I will create a plan to get you there.

Start with your end in mind. Here are some options.

​​Quantitative Metrics

Activity Metrics

• Number of Leads
• Pipeline
• New Customers / Logos
• Revenue
• Cost Per Lead / Acquisition
• Average Contract Value
• Customer Lifetime Value

• Understand buyer persona and pain point
• Understand product
• Create clear messaging
• Create marketing materials
• Execute marketing campaigns
• Convert leads through the funnel
• Track and report on metrics

Services overview

​Here is an overview of the services I offer. Depending on your needs, I can set go-to-market strategy, execute on strategy, or manage ongoing business. My speciality is B2B product marketing for technology products.

Strategy

Understand your buyer and their pain points.
​

• Market Research
• Targeting
• Buyer Personas
• Core Messaging
• Positioning
• Competitive Differentiation
• Launch Planning
• Campaign Planning

Execution

Attract, engage, and sell to buyers. 
​

• Content
  • Blogs
  • AR / PR
  • Social Media
• Demand Gen
  • Paid Ads
  • Website
  • Campaigns (Events, Webinars, ABM)
• Product Marketing
  • Sales Decks
  • Marketing Collateral
    
  • Sales Enablement

Optimization

Measure your progress and move buyers through the funnel.​​
​

• Reporting & Dashboards​
• Funnel Optimization
• Salesforce
• Martech / Salestech Tools
• Landing Pages
• Data & Lead Flows
• Content Management

​

TIMELINE

Here’s an example timeline showing my approach for go-to-market with a new SaaS product. I've used and executed this plan as a Head of Marketing for a new SaaS product at Samsung Next.

Of course, every marketing plan is customized for a particular business and KPIs. Let's meet so I can better understand your goals and propose a plan and timeline.

30 day

​Meet Team, Set Goals, Get Feedback and Buy-In

• Meet Team
• Relationship Building
• Goal Setting
• Data Gathering
• CRM / MA Setup
• Brand Identity & Templates
• In-Flight Marketing Projects

60 Day

​Set Strategy, Understand Buyers, Introduce Value Prop

• Targeting
• Buyer Personas
• Core Messaging
• Content Strategy
• Campaign Planning
• First Call Sales Dec
• Product Demo
• Sales Calls
• Customer Feedback

90 Day

​Create Content to Power Campaigns

• Website
• Social Media
• Campaigns
• Content Creation (blogs, whitepapers, demo videos, email nurture, sales collateral, technical documentation)
• Event Planning​

6 Month

Execute Strategy, Review Metrics, Optimize Funnel

• Campaigns
• Events
• Webinars
• Metrics & Reporting
• Funnel Optimization
• SEO
• Paid Ads
• Email Nurture
• Onboarding Experience

Why Pat Ma

Deep Marketing Skillset

I’m an expert in GTM strategy and execution. I know what tactics to use that will get you the results you want. I can see the big picture and set marketing strategy and optimize your funnel.

Link Activities to Revenue

I know my numbers and monitor my funnel like a hawk. Marketing is more than ideas and activities. I will show how marketing activities contributes to leads, pipeline, and revenue.

Team Leader

I will set a vision and motivate the team to perform. I reach out across teams, get buy-in, and drive urgency to get results.

Experience

I have 15+ years of marketing experience at Fortune 50 companies and Silicon Valley startups. I know to how to acquire customers, grow revenue, and link markeitng activies to revenue.

Culture Fit

I’m excited to learn about your product and work with your team.

Visibility

I’m a frequent guest speaker on mareketing panels, webinars, and podcasts. Please see my blog to learn more about my approach.

Get IN TOUCH

Contact me to learn more about my services, see work samples,
and get a customized proposal for your business.

Contact Me