Goals and Kpi's
Let’s start with your pains and challenges. What are you trying to achieve? What numbers do you want to see.
For most businesses, they want to increase leads, pipeline, and revenue. But if you have quantitative or activity metrics you want to hit, then I will create a plan to get you there.
Start with your end in mind. Here are some options.
For most businesses, they want to increase leads, pipeline, and revenue. But if you have quantitative or activity metrics you want to hit, then I will create a plan to get you there.
Start with your end in mind. Here are some options.
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Services overview
Here is an overview of the services I offer. Depending on your needs, I can set go-to-market strategy, execute on strategy, or manage ongoing business. My speciality is B2B product marketing for technology products.
TIMELINE
Here’s an example timeline showing my approach for go-to-market with a new SaaS product. I've used and executed this plan as a Head of Marketing for a new SaaS product at Samsung Next.
Of course, every marketing plan is customized for a particular business and KPIs. Let's meet so I can better understand your goals and propose a plan and timeline.
Of course, every marketing plan is customized for a particular business and KPIs. Let's meet so I can better understand your goals and propose a plan and timeline.
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Why Pat Ma
Deep Marketing Skillset
I’m an expert in GTM strategy and execution. I know what tactics to use that will get you the results you want. I can see the big picture and set marketing strategy and optimize your funnel.
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Link Activities to Revenue
I know my numbers and monitor my funnel like a hawk. Marketing is more than ideas and activities. I will show how marketing activities contributes to leads, pipeline, and revenue.
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Team Leader
I will set a vision and motivate the team to perform. I reach out across teams, get buy-in, and drive urgency to get results.
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Experience
I have 15+ years of marketing experience at Fortune 50 companies and Silicon Valley startups. I know to how to acquire customers, grow revenue, and link markeitng activies to revenue.
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Culture Fit
I’m excited to learn about your product and work with your team.
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Visibility
I’m a frequent guest speaker on mareketing panels, webinars, and podcasts. Please see my blog to learn more about my approach.
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Get IN TOUCH
Contact me to learn more about my services, see work samples,
and get a customized proposal for your business.
and get a customized proposal for your business.