Here is an overview of the services I offer. Depending on your needs, I can set go-to-market strategy, execute on strategy, or manage ongoing business. My speciality is B2B product marketing for technology products.
Strategy
Create the right strategy to capture new customers and revenue. Determine your targets, messaging, and competitive differentiation. - Market Research - Targeting - Buyer Personas - Messaging - Competitive Differentiation - Product Strategy - Pricing & Packaging |
Content
Create effective sales and marketing materials to win new accounts and scale your business. Create sales decks, product demos, and collateral. - Sales Decks - Product Demos - Datasheets - Case Studies - ROI Calculators - Battlecards |
Enablement
Enable sales teams on the message, product, and market. Manage ongoing business to launch new products, report sales numbers, and optimize KPIs. - Sales Enablement - Sales Reporting - Product Launch - Product Release Mgmt - Project Management - Content Management |
My Approach
Where I excel is in understanding business metrics, setting strategy, and moving business towards KPIs. I use customer data and sales numbers to gauge demand and justify decisions. Then I get executive buy-in and work with cross-functional teams to hit team KPIs.
- Understand business metrics
- Use data to make decisions
- Get executive buy-in, influence orgs, lead teams
- Execute, create great marketing materials
- Present and demo products to customers
- Get feedback, iterate to hit KPIs
- Understand business metrics
- Use data to make decisions
- Get executive buy-in, influence orgs, lead teams
- Execute, create great marketing materials
- Present and demo products to customers
- Get feedback, iterate to hit KPIs
Benefits
Translate techno-speak into customer stories that result in sales. Emphasize customer pains and how your product solves those pains. Show proof points with customer examples and ROI.
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Build the organization to scale marketing and sales. Hire the right people, create repeatable processes, and launch best-selling products. Then get feedback to improve people, processes, and product.
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Great marketing should drive business metrics. Examine your entire marketing and sales funnel and optimize for the metrics that matter most to you. For most companies, that metric is revenue.
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Get Started
Contact Me to learn more about my services, see work samples,
and get a customized proposal for your business.
and get a customized proposal for your business.