Here is an overview of the services I offer. Depending on your needs, I can set go-to-market strategy, execute on strategy, or manage ongoing business. My speciality is B2B product marketing for technology products.
My Approach
Where I excel is in understanding business metrics, setting strategy, and moving business towards KPIs. I use customer data and sales numbers to gauge demand and justify decisions. Then I get executive buy-in and work with cross-functional teams to hit team KPIs.
- Understand business metrics
- Use data to make decisions
- Get executive buy-in, influence orgs, lead teams
- Execute, create great marketing materials
- Present and demo products to customers
- Get feedback, iterate to hit KPIs
- Understand business metrics
- Use data to make decisions
- Get executive buy-in, influence orgs, lead teams
- Execute, create great marketing materials
- Present and demo products to customers
- Get feedback, iterate to hit KPIs
Benefits
Translate techno-speak into customer stories that result in sales. Emphasize customer pains and how your product solves those pains. Show proof points with customer examples and ROI.
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Build the organization to scale marketing and sales. Hire the right people, create repeatable processes, and launch best-selling products. Then get feedback to improve people, processes, and product.
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Great marketing should drive business metrics. Examine your entire marketing and sales funnel and optimize for the metrics that matter most to you. For most companies, that metric is revenue.
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Get Started
Contact Me to learn more about my services, see work samples,
and get a customized proposal for your business.
and get a customized proposal for your business.