I am a revenue and business-minded marketer helping companies set marketing strategy, build teams, launch products, create marketing materials, enable sales, and drive cross-functional teams to meet KPIs.
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I'm Pat MaI have 15 years of experience in marketing working with Fortune 50 companies (Oracle, Cisco, Apple) and startups. I specialize in product marketing for B2B SaaS products. Companies hire me to set marketing strategy, execute programs, and grow revenue. |
My Experience At-A-Glance
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Current Experience
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Previous Experience
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Education
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Interests
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What Makes A Good Marketer
A good marketer should be business and revenue-minded. He or she needs to understand the big picture, what the organization wants to achieve, the metrics that matter most to leadership, and how marketing influences those metrics.
For most organizations I work with, that metric that matters most is revenue.
How does marketing influence revenue? Factors include customer pains, product, competition, messaging, campaigns, sales, and internal processes. Good marketers need to look at all these factors and optimize for the most important ones.
Here are the skills needed. A good marketer needs to digest a lot of data, make recommendations, present plans, get buy-in, manage teams, and execute. In my career, I’ve launched 8 products and tracked the revenue for all the products.
Regarding execution, best marketers need to be analytical and creative. They have to understand customer pains, create the story of the brand and product, and see how this story drives KPIs.
For most organizations I work with, that metric that matters most is revenue.
How does marketing influence revenue? Factors include customer pains, product, competition, messaging, campaigns, sales, and internal processes. Good marketers need to look at all these factors and optimize for the most important ones.
Here are the skills needed. A good marketer needs to digest a lot of data, make recommendations, present plans, get buy-in, manage teams, and execute. In my career, I’ve launched 8 products and tracked the revenue for all the products.
Regarding execution, best marketers need to be analytical and creative. They have to understand customer pains, create the story of the brand and product, and see how this story drives KPIs.
Get Started
Contact Me to learn more about my services, see work samples,
and get a customized proposal for your business.
and get a customized proposal for your business.