Sample Client Stories
Oracle, the largest enterprise software company in the world, wanted to launch and scale an enterprise social media SaaS suite to break into this emerging market. I led a team to a launch Oracle Social Cloud. As Director of Product Marketing, I wrote messaging, created product-focused marketing materials and enabled 2,000 sales reps worldwide to sell the product. Results: The results were scalable marketing programs, an army of trained sales reps, hundreds of new customers, and tens of millions of dollars in new revenue for Oracle.
Nokia, the #1 mobile device manufacturer at the time, wanted to bring augmented reality to smartphones and deliver cutting-edge features to customers. I led a team to launch Nokia Point & Find. As Product Marketing Manager, I conducted market research, created messaging and positioning, and managed marketing campaigns. The results were 1 million new users to the product and industry praise for Point & Find.
Chariot, a division of Ford Motor Company, needed a B2B marketing strategy to pivot to a B2B business. As a Marketing Consultant, I created data-driven targeting, buyer personas, messaging, and scalable marketing and sales processes. Fortunately, I had access to tons of customer and market data in this role. The result was setting up a model to link future marketing contributions to revenue. KPIs include increase in lead volume, lead conversion, sales velocity, close-rate, and top-line revenue.
Leadspace, a high-tech marketing data company, had complicated product offerings, inconsistent messaging, and little differentiation in a noisy space. As the Head of Product Marketing, I simplified the messaging, updated packaging and pricing, created sales tools, and enabled the sales team on the market and product. Progress was tracked in Marketo and Salesforce. The results were dozens of new customers and tens of millions of dollars of net new revenue a quarter.
Iterable, a fast-growing marketing messaging company, needed product marketing leadership and a go-to-market strategy. As the Head of Product Marketing, I defined targets and buyer personas, wrote customer-centric messaging, established a product launch process, and hired a team to execute. The result was organizational structure which resulted in an efficient marketing team generating marketing-qualified-leads (MQLs) and pipeline.
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